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Hard Rock Hotel Signs Deal with Tarsadia Hotels

Orlando, FL, November 24, 2003 … In a move that reinforces Hard Rock Cafe International’s growth strategy towards its urban hotel model, the Company today announced that it will open a 250-room Hard Rock Hotel in San Diego’s Gaslamp Quarter. The Hard Rock Hotel San Diego agreement will be signed by Rockon, LLC, an affiliate of Tarsadia Hotels, one of the top privately owned hotel companies in the United States, and Hard Rock Hotel Licensing, Inc., an affiliate of Hard Rock Cafe International, Inc. The intent is that once the recently created joint venture between Hard Rock and Sol Melia SA, the world’s largest resort hotelier, has been authorized for franchising, the San Diego hotel will form part of this joint venture. The Hard Rock Hotel San Diego is slated to open in the summer of 2006.
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